为减少塑料浪费,LEGO将出租积木
发布日期：2019-10-25 :: 浏览数：1920 次 信息来源：
The Danish toymaker has vowed to make all itsbricks from sustainable sources by 2030 and isploughing significant resources into findingalternatives.
这家丹麦玩具制造商承诺在2030年前使用可持续材料制造所有的积木，并且正在投入大量资源寻找替代品。
He told a Financial Times manufacturing conference: "It has to come down to the valueproposition.
他在英国《金融时报》的一次制造业会议上表示：“这归根结底属于价值定位。”
"We have to start at the point that says what is in it for the consumer. That is what we are justunpicking at moment."
“我们必须从消费者的利益出发，目前正在解决这个问题。”
He said the rental scheme was "possible" but admitted there were some "technical barriers", one of which is the complexity of some Lego kits, many of which contain thousands of pieces.
他表示，出租计划是“可行的”，但也存在一些“技术障碍”，比如许多乐高套件很复杂，包含数千件小片。
"What are the chances of giving them to an eight-year-old child and getting them all backagain?" Mr Brooks added.
“把它们给一个8岁孩子，再把它们都带回来的可能性有多大？”
"There is a lot of technical thinking that needs to be done. We are right at beginning of that."
“还需要思考很多技术问题，这才刚刚开始。”
Mr Brooks said Lego was exploring several ideas with a view to producing the highest valuefrom products while consuming the least amount of resources.
布鲁克斯说，乐高正在探索几个想法，以生产最高价值的产品，同时消耗最少的资源。
He said many would "probably never see the light of day" and there was no current plan totrial a rental scheme.
他说，许多想法“可能永远也不会实现”，目前也没有打算试验租赁计划。
Lego has come under increasing pressure to reduce its carbon footprint amid growinginternational alarm about the impact of plastic waste on the environment.
在国际社会日益关注塑料对环境的影响之际，乐高公司在减少碳排放方面面临着越来越大的压力。
It manufactures 19 billion pieces per year - 36,000 a minute - that are made solely of plasticwhilst much of the internal packaging is also plastic.
该公司每年生产190亿块塑料积木，每分钟生产3.6万个，而且大部分内包装也是塑料的。
So far, the sole breakthrough has been the development of a line of bricks made from plant-based plastic sourced from sugarcane. The green trees, plants and flowers were first includedin Lego sets late last year but comprise only one - two percent of the total amount of plasticelements produced.
到目前为止，唯一的突破是开发出了甘蔗提取物制成的植物性塑料积木。去年年底，由绿色的树木、植物和鲜花提取物制成的积木首次出现在乐高玩具中，但只占全部塑料积木产品的1%至2%。
Henrik Ostergaard Nielson, a production supervisor in Lego's factory in Billund, told the NewYork Times last year: "We need to learn again how to do this."
去年，丹麦比伦德乐高工厂的生产主管恩里克·奥斯特加德·尼尔森告诉《纽约时报》说：“我们需要再学习如何做到环保。”
Lego reportedly emits around a million tons of carbon dioxide each year, with about three-quarters coming from raw materials that go into factories.
据报道，乐高每年排放约100万吨二氧化碳，其中约四分之三来自工厂采购的原材料。
The company has invested more than ￡100,000,000 and hired 100 people to research non-plastic alternatives.
该公司已经投资超过1亿英镑（约合人民币9亿元），并雇佣了100人来研究非塑料替代品。
It is aiming to keep all of its packaging out of landfill by 2025.
公司的目标是在2025年之前使所有的包装材料可重复使用。